Consumers desperately want more sustainable purchasing options and ESG initiatives from the retailers they patronize. Executives understand that there is a consumer desire for ESG & sustainability, but profoundly misunderstand how to meet consumer needs.
Our collection of reports answer some of the biggest questions retailers have about consumer desire for sustainability and how it influences their purchase decisions. We explore all of the following and more.
In this study, we surveyed retail executives and compared their understanding of consumer expectation vs the realities of the marketplace.
The results show a profound disconnect that is leading to a wide-open marketplace and missed opportunity from brands to fill a consumer need.
We are helping companies all over the world step up their sustainability and ESG initiatives. First Insight’s platform helps brands and retailers reduce waste by using digital product testing and predictive analytics.
Keep thousands of pounds of waste out of landfills while saving time and money. Eliminate unnecessary product development cycles. Our toolset will tell you which products your customers want, and more importantly, which ones they don’t.
First Insight’s findings are based on the results of U.S. retail executive and consumer studies conducted in partnership with the Baker Retailing Center at The Wharton School of the University of Pennsylvania using First Insight’s InsightSuite platform. The executive data was collected from a sample of 51 retail senior-level business executives in October 2021.
The consumer study of more than 1,000 respondents was completed through proprietary sample sources among panels who participated online.