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Dominate the Competition while Saving Time, Money & Materials

Discover the Perfect Price Point for Your Products. Sell More. Waste Less. Predict the Future.

First Insight’s digital product testing platform helps retailers and brands make the right product decisions with data-driven confidence. Our results are 50-100% more accurate than in-store testing and delivered within 24 to 48 hours—getting winning products to market 4-5 months faster.

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Customer Success

  • First Insight is now a critical element in our product decision-making process. By using First Insight to test items – both branded and private label - before making our buys, we are increasing speed to market of the right items

    Lee Belitsky, CFO

  • Now we can make fact-based decisions and do it more efficiently. We are never going back to the old way of conducting line reviews.

    Lucas Johnson, Sr. Brand Manager, Global Marketing Zippo Inc.

  • These results have implications on everything from commercialization and buy levels to marketing support and targeting.

    Ed Wunsch, Global VP of Marketing Strategy
  • Customer Experience Use predictive feedback from across the customer journey to create the experiences your customers want and value. Make the data-driven decisions that will maximize customer loyalty and drive business results.
  • Product Experience Create and offer the right product, right price, right quantity, and right promotion for your target consumer segments. Improve new offering success rates by up to 80%
  • Brand Experience Build your brand with your target customers - and create loyalty that lasts. Optimize advertising, messaging, and imagery.
  • Employee Experience Excite and motivate your employees by engaging them in developing your next-gen solutions, services, and brand experiences.

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Get all your questions answered. Learn how First Insight works, get pricing details, and see our platform in action.

Stop Reacting. Start Anticipating.

Our industry-leading platform takes your experience management operations from reactive to proactive. We empower you to anticipate how changes to your product, brand, or customer and employee engagement will impact your bottom line.

80% Improve Product Success Rates by up to 80%
24 Actionable Results In as Little as 24 Hours
25 Reduce Markdowns by Up to 25%Time to Market
5 Get to Market 4-5 Months Faster

Ready to Get Started

Our hundreds of customers experience an average of 3-9% margin gains and increased new product success rates. First Insight shows customers the quantified ROI from its next generation experience management. Schedule a demo to see it in action.

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How it Works

First Insight’s Next-Gen Experience Management Platform provides a powerful, scalable, and easy-to integrate solution that informs all the business decisions you face. Through advanced analytics including human computational modeling, Bayesian mathematical models, predictive analytics and APIs, First Insight’s platform represents a proven, breakthrough solution that helps you anticipate outcomes so you can build financial plans that you can achieve.

First Insight is a next generation experience management solution powered by a dedicated team of professionals who support you through every step of the process.

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Predictive Analytics

First Insight’s platform collects Voice of the Customer feedback on new product designs through social media, email, and third-party panels to gather a statistically significant sample size. Using proprietary algorithms, First Insight accurately forecasts outcomes of various product decisions and provides actionable recommendations.

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We Predict

  • ✓ Successful Product Designs
  • ✓ Most Profitable Price Points
  • ✓ Best Customer Segments to Target
  • ✓ Proper Buy Quantities
  • ✓ Package and Brand Value Estimates
  • ✓ Most Effective Product Marketing
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  • value-scores-selection Value Scores Value Scores predict a product’s potential success based on how it resonates with your customers. Scores inform buy depth and identify which products to invest in, and which to avoid
  • demand-curve-pricing Demand Curve View the demand for the product across a range of price points. Find the optimal starting ticket price to maximize full-price sales.
  • valuesores-mobile Targeted Offers Understand how products will resonate with your target customer segments.
  • locales-pricing Global and Color Test your products where your customers are. Leverage 30+ language and currency combinations to get accurate insights around the globe.
  • mobile-app-sentiment User Sentiment & Feedback Get qualitative feedback from your customers in real time. Find out which attributes resonate with consumers and which need to be modified to drive sales
  • demand-mobile Mobile Reporting Insights on the go! The First Insight app delivers actionable, real-time test results to your mobile device.

Ready to Get Started?

Our hundreds of customers experience an average of 3-9% margin gains and increased new product success rates. First Insight shows customers the quantified ROI from its next generation experience management. Schedule a demo to see it in action.

Get a Custom Demo