Over 50% of New Products Fail.
Customer Driven Product Assortments Powered by The Voice of Your Customer and AI / Machine Learning
First Insight’s digital product testing platform helps retailers and brands make the right product decisions with data-driven confidence. Our results are 50-100% more accurate than in-store testing and delivered within 24 to 48 hours—getting winning products to market 4-5 months faster.
First Insight is now a critical element in our product decision-making process. By using First Insight to test items - both branded and private label - before making our buys, we are increasing speed to market of the right items.
- Right Product. Test designs and features to identify products your customers will love to buy.
- Right Price. Optimize your pricing to maximize full-price sales and minimize markdowns.
- Right Time. Improve speed-to-market and keep up with current trends by reviewing results in 24-48 hours.
- Right Quantity. Order proper buy-depths to ensure the greatest sales volume at the highest margins.
- Right Message. Create impactful messaging and packaging for your target customer segments.
Value and Benefits
Analysis. Insight. Outcomes
Improve Product Success Rates by up to 80%
With First Insight's predictive analytics and the voice of your customer you can be sure the new products you bring to market are winners.
Actionable results in as little as 24 hours
Get real-time insight into customer preference on product and price long before your products reach production.
Reduce markdowns by up to 25%
With First Insight, retailers are reducing product markdowns through optimized selection decisions, pricing strategies, and buy depth.
Get to market 4-5 months faster
First Insight results are proven to be 50-100% more accurate than in-store testing. Actionable results available within days help you get new products to market up to 4-5 months faster.
Ready to Get Started?
Our hundreds of customers experience an average of 3-9% margin gains and increased new product success rates.
What could that mean for your business?
Hundreds of customers experience 3-9% margin gains and increase product success rates. You can too.
How It Works
Through Bayesian AI modeling, machine learning and APIs, First Insight’s predictive analytics platform provides a powerful, scalable, and easy-to-integrate solution that informs all the product assortment decisions retailers face every season. But we are much more than an analytics platform.
First Insight is a complete product decision-making solution powered by a dedicated team of retail professionals who support you through every step of the process.
First Insight’s platform collects Voice of the Customer feedback on new product designs through social media, email, and third-party panels to gather a statistically significant sample size. Using proprietary algorithms, First Insight accurately forecasts outcomes of various product decisions and provides actionable recommendations.
- Successful Product Designs
- Most Profitable Price Points
- Best Customer Segments to Target
- Proper Buy Quantities
- Package and Brand Value Estimates
- Most Effective Product Marketing
First Insight’s interface engages customers to give product feedback as they play a game. After collecting results, First Insight’s predictive analytics provides guided recommendations to empower you to make the right product decisions. Want more detail? Explore the responses and comments individually to gather even more insights.
All members of your team can access our cloud-based platform data anytime, anywhere via mobile app or desktop.
Value Scores predict a product’s potential success based on how it resonates with your customers.
Scores inform buy depth and identify which products to invest in, and which to avoid
- Demand Curve View the demand for the product across a range of price points. Find the optimal starting ticket price to maximize full-price sales.
- Targeted Offers Understand how products will resonate with your target customer segments.
- Global and Local Test your products where your customers are. Leverage 30+ language and currency combinations to get accurate insights around the globe.
- User sentiment & feedback Get qualitative feedback from your customers in real time. Find out which attributes resonate with consumers and which need to be modified to drive sales
- Mobile Reporting Insights on the go! The First Insight app delivers actionable, real-time test results to your mobile device.