Use predictive feedback from across the customer journey to create the experiences your customers want and value. Make data-driven decisions that will maximize customer loyalty and drive business results.
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First Insight’s Next-Gen Experience Management Platform provides a powerful, scalable, and easy-to-integrate solution that helps you create better retail products and inform all the business decisions you face.
Through advanced analytics including human computational modeling, Bayesian mathematical models, predictive analytics and APIs, First Insight’s platform represents a proven, breakthrough solution that helps you anticipate outcomes so you can build financial plans that you can achieve.
Use predictive feedback from across the customer journey to create the experiences your customers want and value. Make data-driven decisions that will maximize customer loyalty and drive business results.
Create and offer the right product, right price, right quantity, and right promotion for your target consumer segments. Improve new offering success rates by up to 80%
Build your brand with your target customers - and create loyalty that lasts. Optimize advertising, messaging, and imagery.
Excite and motivate your employees by engaging them in developing your next-gen solutions, services, and brand experiences.
Share
Share a concept, product, or line with our easy-to-use tools designed specifically for the retail industry.
Collect
Use your existing customer base or draw from our list of 100,000,000 respondents. Multi-channel feedback is collected and segmented based on the criteria and segments that matter to you.
Analyze
We have the most sophisticated predictive AI and machine learning tools in the industry. Combine customer feedback with over 10 years of detailed consumer data for the highest level of certainty.
Predict
Get actionable results and dig deep into the findings. Receive segmented rankings of preference, pricing / value elasticity reports, and recommendations for improving your products.
First Insight is now a critical element in our product decision-making process. By using First Insight to test items – both branded and private label - before making our buys, we are increasing speed to market of the right items
Now we can make fact-based decisions and do it more efficiently. We are never going back to the old way of conducting line reviews.
These results have implications on everything from commercialization and buy levels to marketing support and targeting.
Discover which products are expected to overperform / underperform before rollout.
AI & Machine Learning powered interpretations of qualitative feedback help you identify opportunities for improving products.
InsightCONNECT API allows you to integrate our tools with your existing ecosystem of solutions.
Review product lines remotely while making more informed decisions with our specialized tools.
Identify potential controversial or offensive items based on keywords consumers provide in feedback comments.
Multi-language and multi-currency support empower you to make set prices for each region or country.
Run different scenarios to predict success at different price points or with different features.
Build scenarios for different segments, personas, or roles to inform marketing and rollout strategies.
Insights on the go! The First Insight app delivers actionable, real-time test results to your mobile device.
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