Outperform the Competition. Every Time.
Customer Driven Product Assortments Powered by The Voice of Your Customer and AI / Machine Learning
Digital Product Testing
Powerful. Scalable. Easy to Deploy.
The First Insight Digital Product Testing Platform combines the voice of your customer with predictive analytics to help retailers make product investment decisions and plan assortments quickly and with confidence.
InsightSuite from First Insight Helps Retailers:
- Select Better Products, Faster
- Buy Deeper on Winners
- Optimize Initial Pricing
- Reduce Testing & Sample Costs
- Drive Conversions
How Does First Insight Work? Watch Our Video.
Value and Benefits
Analysis. Insight. Outcomes
Improve Product Success Rates by up to 80%
With First Insight's predictive analytics and the voice of your customer you can be sure the new products you bring to market are winners.
Actionable results in as little as 48 hours
Get real-time insight into customer preference on product and price long before your products reach production.
Reduce markdowns by up to 25%
With First Insight, retailers are reducing product markdowns through optimized selection decisions, pricing strategies, and buy depth.
Get to market 4-5 months faster
First Insight results are proven to be 50-100% more accurate than in-store testing. Actionable results available within days help you get new products to market up to 4-5 months faster.
How It Works
Through Bayesian AI modeling, machine learning and APIs, First Insight’s predictive analytics platform provides a powerful, scalable, and easy-to-integrate solution that informs all the product assortment decisions retailers face every season. But we are much more than an analytics platform.
First Insight is a complete product decision-making solution powered by a dedicated team of retail professionals who support you through every step of the process.
First Insight’s Digital Product Testing Platform collects customer feedback on new product designs through social, email, and third-party panels to gather a statistically significant sample size.
First Insight Algorithms then analyzes the responses to accurately forecast the outcomes, enabling key product decisions within 24 to 48 hours.
- Which Products Should Be Rolled Out
- Most Profitable Price Points
- Strongest Products by Region, Language, Demographic
- Proper Buy Quantity
- Package and Brand Value Estimates
- How You Should Market Products
First Insight’s interface engages customers to give feedback as they play our game. After the results are collected, predictive analytics provides guided product recommendations to empower you to make the right decisions on product design, pricing, quantity, and more. The interface reveals all customer responses and optional comments—allowing you to explore the data in greater detail. All members of your team can access our cloud-based platform data anytime, anywhere via mobile app or desktop.
Predict a product's potential success. Value Scores provide insight on how well a product resonates with you customer.
Scores can inform buy depth and identify which products your should invest in and which you should avoid.
- Demand Curve View the demand for the product across a range of price points. Find the optimal starting ticket price to maximize full-price sales.
- Targeted Offers Understand how products will resonate with your target customer segments.
- Global and Local Test your products where your customers are. Leverage 30+ language and currency combinations to get accurate insights around the globe.
- User sentiment & feedback Get qualitative feedback from your customers in real time. Find out which attributes resonate with consumers and which need to be modified to drive sales
- Mobile Reporting Insights on the go! The First Insight app delivers actionable, real-time test results to your mobile device.