Over 50% of New Products Fail.

Customer Driven Product Assortments Powered by The Voice of Your Customer and AI / Machine Learning

First Insight’s digital product testing platform helps retailers and brands make the right product decisions with data-driven confidence. Our results are 50-100% more accurate than in-store testing and delivered within 24 to 48 hours—getting winning products to market 4-5 months faster.


First Insight is now a critical element in our product decision-making process. By using First Insight to test items - both branded and private label - before making our buys, we are increasing speed to market of the right items.

Lee Belitsky , CFO
  • right-product Right Product. Test designs and features to identify products your customers will love to buy.
  • right-price Right Price. Optimize your pricing to maximize full-price sales and minimize markdowns.
  • right-time Right Time. Improve speed-to-market and keep up with current trends by reviewing results in 24-48 hours.
  • right-quantity Right Quantity. Order proper buy-depths to ensure the greatest sales volume at the highest margins.
  • right-message Right Message. Create impactful messaging and packaging for your target customer segments.

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Get all your questions answered. Learn how First Insight works, get pricing details, and see our platform in action.

Value and Benefits

Analysis. Insight. Outcomes

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Our hundreds of customers experience an average of 3-9% margin gains and increased new product success rates.

What could that mean for your business?

Hundreds of customers experience 3-9% margin gains and increase product success rates. You can too.

How It Works

Through Bayesian AI modeling, machine learning and APIs, First Insight’s predictive analytics platform provides a powerful, scalable, and easy-to-integrate solution that informs all the product assortment decisions retailers face every season. But we are much more than an analytics platform.

First Insight is a complete product decision-making solution powered by a dedicated team of retail professionals who support you through every step of the process.


Predictive Analytics

First Insight’s platform collects Voice of the Customer feedback on new product designs through social media, email, and third-party panels to gather a statistically significant sample size. Using proprietary algorithms, First Insight accurately forecasts outcomes of various product decisions and provides actionable recommendations.

We Predict

  • Successful Product Designs
  • Most Profitable Price Points
  • Best Customer Segments to Target
  • Proper Buy Quantities
  • Package and Brand Value Estimates
  • Most Effective Product Marketing

The Interface

First Insight’s interface engages customers to give product feedback as they play a game. After collecting results, First Insight’s predictive analytics provides guided recommendations to empower you to make the right product decisions. Want more detail? Explore the responses and comments individually to gather even more insights.

All members of your team can access our cloud-based platform data anytime, anywhere via mobile app or desktop.

What are you waiting for?

Give your sales a boost. By using First Insight, you can select and price the right assortments to maximize sales and satisfy customers.