First Insight’s digital product testing platform helps retailers and brands make the right product decisions with data-driven confidence. Our results are 50-100% more accurate than in-store testing and delivered within 24 to 48 hours—getting winning products to market 4-5 months faster.
First Insight is now a critical element in our product decision-making process. By using First Insight to test items – both branded and private label - before making our buys, we are increasing speed to market of the right items
Now we can make fact-based decisions and do it more efficiently. We are never going back to the old way of conducting line reviews.
These results have implications on everything from commercialization and buy levels to marketing support and targeting.
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Our industry-leading platform takes your experience management operations from reactive to proactive. We empower you to anticipate how changes to your product, brand, or customer and employee engagement will impact your bottom line.
Our hundreds of customers experience an average of 3-9% margin gains and increased new product success rates. First Insight shows customers the quantified ROI from its next generation experience management. Schedule a demo to see it in action.
First Insight’s Next-Gen Experience Management Platform provides a powerful, scalable, and easy-to integrate solution that informs all the business decisions you face. Through advanced analytics including human computational modeling, Bayesian mathematical models, predictive analytics and APIs, First Insight’s platform represents a proven, breakthrough solution that helps you anticipate outcomes so you can build financial plans that you can achieve.
First Insight is a next generation experience management solution powered by a dedicated team of professionals who support you through every step of the process.
First Insight’s platform collects Voice of the Customer feedback on new product designs through social media, email, and third-party panels to gather a statistically significant sample size. Using proprietary algorithms, First Insight accurately forecasts outcomes of various product decisions and provides actionable recommendations.
Our hundreds of customers experience an average of 3-9% margin gains and increased new product success rates. First Insight shows customers the quantified ROI from its next generation experience management. Schedule a demo to see it in action.
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