Outperform the Competition. Every Time.

Customer Driven Product Assortments Powered by The Voice of Your Customer and AI / Machine Learning

Digital Product Testing

Powerful. Scalable. Easy to Deploy.

The First Insight Digital Product Testing Platform combines the voice of your customer with predictive analytics to help retailers make product investment decisions and plan assortments quickly and with confidence.

InsightSuite from First Insight Helps Retailers:

  • Select Better Products, Faster
  • Buy Deeper on Winners
  • Optimize Initial Pricing
  • Reduce Testing & Sample Costs
  • Drive Conversions

How Does First Insight Work? Watch Our Video.

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Value and Benefits

Analysis. Insight. Outcomes

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Our hundreds of customers experience an average of 3-9% margin gains and increased new product success rates.

What could that mean for your business?

How It Works

Through Bayesian AI modeling, machine learning and APIs, First Insight’s predictive analytics platform provides a powerful, scalable, and easy-to-integrate solution that informs all the product assortment decisions retailers face every season. But we are much more than an analytics platform.

First Insight is a complete product decision-making solution powered by a dedicated team of retail professionals who support you through every step of the process.


Predictive Analytics

First Insight’s Digital Product Testing Platform collects customer feedback on new product designs through social, email, and third-party panels to gather a statistically significant sample size.

First Insight Algorithms then analyzes the responses to accurately forecast the outcomes, enabling key product decisions within 24 to 48 hours.

We Predict

  • Which Products Should Be Rolled Out
  • Most Profitable Price Points
  • Strongest Products by Region, Language, Demographic
  • Proper Buy Quantity
  • Package and Brand Value Estimates
  • How You Should Market Products

The Interface

First Insight’s interface engages customers to give feedback as they play our game. After the results are collected, predictive analytics provides guided product recommendations to empower you to make the right decisions on product design, pricing, quantity, and more. The interface reveals all customer responses and optional comments—allowing you to explore the data in greater detail. All members of your team can access our cloud-based platform data anytime, anywhere via mobile app or desktop.

Ready to Get Started?

Give Your Sales a Boost. By using First Insight, you can select and price the right assortment to maximize sales, and satisfy your customers.