CEO Greg Petro: Insight is Power
CEO Greg Petro took the stage at the 2019 FN CEO Summit in Miami to present how to take calculated risks to maximize reward with data analytics. His presentation, Insight is Power, features examples of how customers Crocs, Deer Stags, and Wolverine Worldwide have used predictive analytics to increase customer engagement and make better product decisions.
Using Data to Take Calculated Risks
CEO Greg Petro discusses the ways companies can increase their return by taking calculated risks using data.
Crocs | Customer Engagement
CEO Greg Petro shares how footwear company Crocs has increased customer engagement by 400%.
Deer Stags | Product & Price Innovation
CEO Greg Petro shares how Deer Stags has reinvented the boys slipper with product innovation—leading to a 15% price increase. Click for more on Deer Stags.
Hush Puppies | Increasing Sales with Less Inventory
CEO Greg Petro presents how international Wolverine Worldwide brand, Hush Puppies, has increased sales and adoption on 40% less inventory using First Insight's data analytics. Click for more on Hush Puppies.