Apparel & Retail
CEO Summit 2019

October 29 - 30 | New York, NY

From Values to Value: Know Your Customer

CEO Greg Petro co-presented with Oliver Chen, Managing Director and Senior Analyst at Cowen and Company at WWD's 2019 Apparel & Retail CEO Summit. The retail leaders focused on two definitions of value: customer principles toward offensive products and the customer's view of product worth. Check out clips and the full presentation below.



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 The Impacts of Launching Offensive Products
| Greg Petro

CEO Greg Petro discusses a common issue in the retail industry today: launching offensive products in an effort to express creativity and delight the customer.


CEO Greg Petro explains how to reduce risk and avoid launching offensive products with First Insight's digital product testing and Voice of the Customer platform.

The 3 Cs | Oliver Chen

Oliver Chen presents his key strategy to succeed in retail's changing landscape: Connect + Context + Community, known as the 3 Cs. 

Watch the Presentation

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