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The customer is in control. They can find the products they want, when they want them, at the prices they want to pay. In order to succeed, retailers and brands need differentiated products, priced right.
When organizations integrate Voice of the Customer analytics in their product development, we’re seeing companies make better products, faster and and more efficiently. These organizations are getting new products to market four to five months faster, testing in season vs. a year ahead, and reducing sample production by eliminating poor-performing products early in the new product development process.
Designers, merchants, buyers, and planners get clear guidance on new product and pricing performance to enable informed product development, buying, planning and selling processes. The platform also provides aggregated comments enabling merchants and designers to see what consumers are saying about new products, so designs can be improved early in the development cycle.