Outperform the Competition.
Every Time.

Through First Insight's high-speed digital testing platform, we help you take the guesswork out of new product decision-making and help to ensure you’re staying ahead of your competition.

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First Insight is the world’s leading platform for bringing actionable real-time customer data into your product development, buying, planning and selling processes. Even before your designs are finalized.

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Take the Guesswork out of New Product Decision-Making

The customer is in control. They can find the products they want, when they want them, at the prices they want to pay. In order to succeed, retailers and brands need differentiated products, priced right.


VoC Data: A Paradigm Shift for New Product Design

When organizations integrate Voice of the Customer analytics in their product development, we’re seeing companies make better products, faster and and more efficiently. These organizations are getting new products to market four to five months faster, testing in season vs. a year ahead, and reducing sample production by eliminating poor-performing products early in the new product development process. 


Clear Product Rankings

Designers, merchants, buyers, and planners get clear guidance on new product and pricing performance to enable informed product development, buying, planning and selling processes. The platform also provides aggregated comments enabling merchants and designers to see what consumers are saying about new products, so designs can be improved early in the development cycle.