Create the Experiences Your Customers Value

Sell More. Waste Less. Grow Satisfaction.

First Insight’s Next-Gen Experience Management Platform helps enterprises worldwide create winning offerings by listening to the Voice of the Customer and make better business decisions with data-driven confidence.

  • 9% Increase in Gross Margin
  • Achieve 10-15X ROI on XM Initiatives
  • Cut 40% on product development cycle
  • 40% inventory reduction while increasing sales by 6%

Want to learn more?

Fill out our form to request more info, pricing information, or a free demo personalized for your business case.

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Next-Gen Predictive Experience Management

First Insight’s Next-Gen Experience Management Platform provides a powerful, scalable, and easy-to-integrate solution that informs all the business decisions you face.

Through advanced analytics including human computational modeling, Bayesian mathematical models, predictive analytics and APIs, First Insight’s platform represents a proven, breakthrough solution that helps you anticipate outcomes so you can build financial plans that you can achieve.

Customer Experience

Use predictive feedback from across the customer journey to create the experiences your customers want and value. Make data-driven decisions that will maximize customer loyalty and drive business results.

Product Experience

Create and offer the right product, right price, right quantity, and right promotion for your target consumer segments. Improve new offering success rates by up to 80%

Brand Experience

Build your brand with your target customers - and create loyalty that lasts. Optimize advertising, messaging, and imagery.

Employee Experience

Excite and motivate your employees by engaging them in developing your next-gen solutions, services, and brand experiences.

How it Works

Share

1. Share your product or concept through the First Insight platform

From product concepts to employee programs, we provide the tools to share just about anything with customers or employees.

Collect

2. Collect qualitative and quantitative feedback from customers

Use your existing customer base or draw from our list of 100,000,000 respondents. Multi-channel feedback is collected and segmented based on the criteria and segments that matter to you.

Analyze

3. Analyze results in 24 - 48 hours

We have the most sophisticated predictive AI and machine learning tools in the industry. Combine customer feedback with over 10 years of detailed consumer data for the highest level of certainty.

Predict

4. Predict winning concepts confidently and quickly

Get actionable results and dig deep into the findings. Receive segmented rankings of preference, pricing / value elasticity reports, and recommendations for improving your offerings.

Ready to Get Started?

Our hundreds of customers experience an average of 4-10% margin gains and increased new product success rates. First Insight shows customers the quantified ROI from its next generation experience management platform. Schedule a demo to see it in action.

Highest Demonstrated ROI. Guaranteed.

Unparalleled Value Delivery and Lowest Total Cost Provider

Our industry-leading platform takes your experience management operations from reactive to proactive. We empower you to anticipate how changes to your product, brand, or customer and employee engagement will impact your bottom line.

4-10% Increase revenues and gross margins 4-10%
10-15x Acheive 10-15x ROI on XM initiatives
5 months Save five months in time to market
  • First Insight is now a critical element in our product decision-making process. By using First Insight to test items – both branded and private label - before making our buys, we are increasing speed to market of the right items

    Lee Belitsky, CFO
  • Now we can make fact-based decisions and do it more efficiently. We are never going back to the old way of conducting line reviews.

    Lucas Johnson, Sr. Brand Manager, Global Marketing
  • These results have implications on everything from commercialization and buy levels to marketing support and targeting.

    Ed Wunsch, Global VP of Marketing Strategy

Stop Reacting. Start Anticipating.

Clear Rankings

Discover which offerings are expected to overperform / underperform before rollout.

Improve Concepts

AI & Machine Learning-powered interpretations of qualitative feedback help you identify opportunities for improved offerings.

International Support

Multi-language and multi-currency support empower you to make unique choices for each region or country.

Elasticity Reports

Run different scenarios to predict success at different price points or with different features.

Segments & Personas

Build scenarios for different segments, personas, or roles to inform marketing and rollout strategies.

Mobile Reporting

Insights on the go! The First Insight app delivers actionable, real-time test results to your mobile device.

Ready to Get Started?

Our hundreds of customers experience an average of 4-10% margin gains and increased new product success rates. First Insight shows customers the quantified ROI from its next generation experience management platform. Schedule a demo to see it in action.