--- title: NRF 2019 Recap | First Insight description: Relive NRF 2018 with content from First Insight's activities. Watch our Big Ideas Session, listen to interviews about retail technology and much more. --- ![](https://secure.leadforensics.com/108391.png) ** [Like us!](http://bit.ly/2TTUkvH) ** [Follow us!](http://bit.ly/2TIMi8L) ** [Follow us!](http://bit.ly/2J9uS0H) ** [Follow us!](http://bit.ly/2VZyqEo) # ![Recap-Logo-2](https://info.firstinsight.com/hs-fs/hubfs/Recap-Logo-2.png?width=1000&name=Recap-Logo-2.png) **Event Recap** ### NRF 2019 Feature Stage Panel Product Paradigm Shift: Customer-centric merchandising in the age of data and decision agility While there’s been a lot of talk about how to understand and meet the needs of generations from the Boomers to Gen Z, each is evolving and fragmenting. What’s the secret to keeping up with all this change? Speed to market and customer focus. Learn how a customer-focused, data-driven culture can drive nimbleness, shorten supply chains and ensure you’re putting the most productive assortment forward, every time. ### Watch the full video Cutting Cycle Times to Improve Speed-to-Market and Meet Demand   Michael Gilbert, EVP, Product Development at Kohl's discusses modifying internal processes by incorporating technology and data to reduce cycle times and react more quickly to the market demand. Adopting a customer-leD strategy in product development   Ann Joyce, Chief Customer Officer & EVP, Technology, Supply Chain & Field Operations at Chico's FAS, outlines their approach to product development using the voice of the customer to build trust and create products tailored to that customer.   Rediscovering the Voice of Our Customer to Drive Success   Mark Chrystal, Chief Analytics Officer, rue21 discusses the refocus on their customer and how analytics plays a role in learning how to best serve their customers.   increasing Value in the market William Susman, Managing Director of Threadstone Advisors, discusses the need for companies to identify the impact that markdowns can have on companies of all sizes.    The Expectation of Discounts     William Susman comments on the prominent practice of discounting products and the difficulty of operating under constant promotions.   Adding Insight to Intuition ***"Merchants only get the decision right 40% of the time."*** Karen Ezkorn elaborates on the importance of engaging consumers by discussing the benefits of supplementing merchant decisions with insights for the best results.   > ### Did you Miss the chance to meet with us at the NRF expo?  > > Contact us today to learn how the First Insight Solution helps retailers and brands create differentiated products using the Voice of the Customer. ### Schedule a Meeting --- ### The Rise of the New Male Power Shopper At NRF, First Insight CEO Greg Petro revealed a new report on the growing segment of male shoppers in the online and in-store retail space. Click the links below to download the infographic or full report [Download Infographic](https://info.firstinsight.com/hubfs/images/Year-of-the-Man-Infographic_FirstInsight.pdf)  [Download Report](https://www.firstinsight.com/the-rise-of-the-new-male-power-shopper) ![Press-and-Report](https://info.firstinsight.com/hs-fs/hubfs/Press-and-Report.jpg?width=753&name=Press-and-Report.jpg) --- --- ### Bloomberg Radio Interview with Jim Shea A short clip of Jim Shea discussing highlights of the new First Insight report on the shrinking gap between women's and men's shopping behaviors.  --- ### HOW RETAILERS AND BRANDS CAN RECOGNIZE THEIR DATA ASSETS Data and AI are top of mind for retailers and brands looking for customer insights and ways to personalize the shopping experience, but companies sometimes struggle to recognize their own strength when it comes to data. [![Data-Podcast-3](https://info.firstinsight.com/hs-fs/hubfs/Data-Podcast-3.jpg?width=600&name=Data-Podcast-3.jpg)](http://www.retalesfromthefrontline.com/how-retailers-and-brands-can-recognize-their-data-assets/)  [![Podcast-Logos](https://info.firstinsight.com/hs-fs/hubfs/Podcast-Logos.png?width=600&name=Podcast-Logos.png)](http://www.retalesfromthefrontline.com/how-retailers-and-brands-can-recognize-their-data-assets/) ### Press Coverage   [![Bloomberg-Press-Cover](https://info.firstinsight.com/hs-fs/hubfs/images/Bloomberg-Press-Cover.jpg?width=600&name=Bloomberg-Press-Cover.jpg)](https://footwearnews.com/2019/business/retail/men-shopping-online-study-1202730662/?__hssc=143860138.4.1547822989430&__hstc=143860138.156a86a1a8786c87df79bba0b603e013.1525290483103.1547755189578.1547822989430.447&__hsfp=68975066&hsCtaTracking=c0f936df-07a8-4f92-8e17-65455f197fde%7C9a91fe38-7157-4530-862b-c5804bb631af) Male Shoppers Are More Likely to Check Prices on Amazon for a Deal [READ THE ARTICLE](https://www.bloomberg.com/news/articles/2019-01-14/amazon-com-becomes-a-favorite-tool-for-price-savvy-male-shoppers?__hssc=143860138.9.1547655431783&__hstc=143860138.3c0b5a976e31b04c2102a26b936fda95.1547070036138.1547645735220.1547655431783.14&__hsfp=1698289660&hsCtaTracking=3ba85063-9612-4015-8565-cda364f7f4c2%7Ce7141d0c-0bb6-4ea2-8c9b-8800c8e1e2b8)  [![Stores-Magazine-Article-Cover](https://info.firstinsight.com/hs-fs/hubfs/Stores-Magazine-Article-Cover.jpg?width=600&name=Stores-Magazine-Article-Cover.jpg)](https://stores.org/2019/01/15/eye-on-the-prize-with-a-focus-on-the-customer/) Eye on the prize with a focus on the customer   [READ THE ARTICLE](https://stores.org/2019/01/15/eye-on-the-prize-with-a-focus-on-the-customer/)   [![FN-Article-Cover](https://info.firstinsight.com/hs-fs/hubfs/FN-Article-Cover.jpg?width=600&name=FN-Article-Cover.jpg)](https://footwearnews.com/2019/business/retail/men-shopping-online-study-1202730662/?__hssc=143860138.4.1547822989430&__hstc=143860138.156a86a1a8786c87df79bba0b603e013.1525290483103.1547755189578.1547822989430.447&__hsfp=68975066&hsCtaTracking=c0f936df-07a8-4f92-8e17-65455f197fde%7C9a91fe38-7157-4530-862b-c5804bb631af) Men Are More Likely Than Women to Check Prices Online Before... [READ THE ARTICLE](https://footwearnews.com/2019/business/retail/men-shopping-online-study-1202730662/?__hssc=143860138.4.1547822989430&__hstc=143860138.156a86a1a8786c87df79bba0b603e013.1525290483103.1547755189578.1547822989430.447&__hsfp=68975066&hsCtaTracking=c0f936df-07a8-4f92-8e17-65455f197fde%7C9a91fe38-7157-4530-862b-c5804bb631af)  [![WWD-Block.jpg](https://info.firstinsight.com/hs-fs/hubfs/images/WWD-BLock.jpg?width=600&name=WWD-BLock.jpg "WWD-Block.jpg")](https://wwd.com/business-news/technology/first-insight-nrf-launch-1202948294/) First Insight to Spotlight New Platform Functionalities at NRF Big Show   [READ THE ARTICLE](http://wwd.com/business-news/retail/nrf-panel-first-insight-11109963/)   ![firstinsight-dna.png](https://info.firstinsight.com/hs-fs/file-655482788-png/images/Template_Images/firstinsight-dna.png?width=174&name=firstinsight-dna.png "firstinsight-dna.png") First Insight, Inc. 2000 Ericsson Drive, Suite 200 Warrendale, PA 15086-6507  [![linkedin-button](https://info.firstinsight.com/hs-fs/file-657246281-png/images/Template_Images/linkedin-button.png?width=50&name=linkedin-button.png)](http://www.linkedin.com/company/212863)[![twitter-button](https://info.firstinsight.com/hs-fs/file-651523959-png/images/Template_Images/twitter-button.png?width=50&name=twitter-button.png)](https://twitter.com/firstinsight)[![youtube-button](https://info.firstinsight.com/hs-fs/file-660602115-png/images/Template_Images/youtube-button.png?width=50&name=youtube-button.png)](http://www.youtube.com/user/FirstInsight1)[![blog-button](https://info.firstinsight.com/hs-fs/file-657277131-png/images/Template_Images/blog-button.png?width=50&name=blog-button.png)](https://www.firstinsight.com/blog)[![facebook-button](https://info.firstinsight.com/hs-fs/hubfs/images/Template_Images/facebook-button.png?width=50&name=facebook-button.png)](https://www.facebook.com/FirstInsight1/)[![Instagramlogofinaltransparent](https://info.firstinsight.com/hs-fs/hubfs/Instagramlogofinaltransparent.png?width=50&name=Instagramlogofinaltransparent.png)](https://www.instagram.com/firstinsightinc/) [Privacy Policy](https://www.firstinsight.com/privacy-policy-first-insight) | [Cookie Policy](https://www.firstinsight.com/cookie-policy) [Challenges & Solutions](https://info.firstinsight.com/customer-success) [Customer Success](https://info.firstinsight.com/customer-success) [Platform](https://info.firstinsight.com/insightsuite) [About Us](https://info.firstinsight.com/about-first-insight) News Resources © 2020 First Insight, Inc. ![](https://dc.ads.linkedin.com/collect/?pid=395097&fmt=gif)