NRF 2019 Recap | First Insight

NRF 2019 Feature Stage Panel
Product Paradigm Shift: Customer-centric merchandising in the age of data and decision agility

While there’s been a lot of talk about how to understand and meet the needs of generations from the Boomers to Gen Z, each is evolving and fragmenting. What’s the secret to keeping up with all this change? Speed to market and customer focus. Learn how a customer-focused, data-driven culture can drive nimbleness, shorten supply chains and ensure you’re putting the most productive assortment forward, every time.

The Rise of the New Male Power Shopper

At NRF, First Insight CEO Greg Petro revealed a new report on the growing segment of male shoppers in the online and in-store retail space. Click the links below to download the infographic or full report

Download Infographic Download Report

Bloomberg Radio Interview with Jim Shea

A short clip of Jim Shea discussing highlights of the new First Insight report on the shrinking gap between women's and men's shopping behaviors.

HOW RETAILERS AND BRANDS CAN RECOGNIZE THEIR DATA ASSETS

Data and AI are top of mind for retailers and brands looking for customer insights and ways to personalize the shopping experience, but companies sometimes struggle to recognize their own strength when it comes to data.