While there’s been a lot of talk about how to understand and meet the needs of generations from the Boomers to Gen Z, each is evolving and fragmenting. What’s the secret to keeping up with all this change? Speed to market and customer focus. Learn how a customer-focused, data-driven culture can drive nimbleness, shorten supply chains and ensure you’re putting the most productive assortment forward, every time.
Cutting Cycle Times to Improve Speed-to-Market and Meet Demand
Michael Gilbert, EVP, Product Development at Kohl's discusses modifying internal processes by incorporating technology and data to reduce cycle times and react more quickly to the market demand.
Adopting a customer-leD strategy in product development
Rediscovering the Voice of Our Customer to Drive Success
Mark Chrystal, Chief Analytics Officer, rue21 discusses the refocus on their customer and how analytics plays a role in learning how to best serve their customers.
increasing Value in the market
William Susman, Managing Director of Threadstone Advisors, discusses the need for companies to identify the impact that markdowns can have on companies of all sizes.
The Expectation of Discounts
William Susman comments on the prominent practice of discounting products and the difficulty of operating under constant promotions.
Adding Insight to Intuition
"Merchants only get the decision right 40% of the time."
Karen Ezkorn elaborates on the importance of engaging consumers by discussing the benefits of supplementing merchant decisions with insights for the best results.
A short clip of Jim Shea discussing highlights of the new First Insight report on the shrinking gap between women's and men's shopping behaviors.
Eye on the prize with a focus on the customer
Men Are More Likely Than Women to Check Prices Online Before...
First Insight to Spotlight New Platform Functionalities at NRF Big Show
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