Predict the Future

Sell More. Waste Less. Grow Satisfaction.

First Insight’s digital product testing platform helps retailers and brands make the right product decisions with data-driven confidence.

Our results are up to 100% more accurate than in-store testing and delivered within 24-48 hours - getting winning products to market 4-5 months faster.

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Increase item sales per store/per week by 70%
80% Improvement in New Offering Success Rate
25% less markdowns
40% inventory reduction while increasing sales by 6%

AI-Powered Predictive Retail Analytics Tools

First Insight’s Next-Gen Retail Analytics Platform provides a powerful, scalable, and easy-to-integrate solution that helps you create better retail products and inform all the business decisions you face.

Through advanced analytics including artificial intelligence, human computational modeling, Bayesian mathematical models, predictive analytics and APIs, First Insight’s platform represents a proven, breakthrough solution that helps you anticipate outcomes so you can build financial plans that you can achieve.

Customer Experience

Use predictive feedback from across the customer journey to create the experiences your customers want and value. Make data-driven decisions that will maximize customer loyalty and drive business results.

Product Experience

Create and offer the right product, right price, right quantity, and right promotion for your target consumer segments. Improve new offering success rates by up to 80%

Brand Experience

Build your brand with your target customers - and create loyalty that lasts. Optimize advertising, messaging, and imagery.

Employee Experience

Excite and motivate your employees by engaging them in developing your next-gen solutions, services, and brand experiences.

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How it Works

1. Share your product or concept through the First Insight platform

Share a concept, product, or line with our easy-to-use tools designed specifically for the retail industry.

Collect

2. Collect qualitative and quantitative feedback from customers

Use your existing customer base or draw from our list of 100,000,000 respondents. Multi-channel feedback is collected and segmented based on the criteria and segments that matter to you.

Analyze

3. Analyze results in 24 - 48 hours

We have the most sophisticated predictive AI and machine learning tools in the industry. Combine customer feedback with over 10 years of detailed consumer data for the highest level of certainty.

Predict

4. Predict winning concepts confidently and quickly

Get actionable results and dig deep into the findings. Receive segmented rankings of preference, pricing / value elasticity reports, and recommendations for improving your products.

Ready to Get Started?

Get more information about how First Insight can help you improve retail offerings and manage the experiences of your customers. Stop Reacting. Start Predicting.

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Our industry-leading platform takes your experience management operations from reactive to proactive. We empower you to anticipate how changes to your product, brand, or customer and employee engagement will impact your bottom line.

80% Improve Product Success Rates by up to 80%

24 Hours Actionable Results in as Little as 24 Hours

25% Reduce Markdowns by Up to 25%

5 Months Get to Market 4-5 Months Faster

First Insight is now a critical element in our product decision-making process. By using First Insight to test items – both branded and private label - before making our buys, we are increasing speed to market of the right items
Lee Belitsky, CFO
Now we can make fact-based decisions and do it more efficiently. We are never going back to the old way of conducting line reviews.
Lucas Johnson, Sr. Brand Manager, Global Marketing
These results have implications on everything from commercialization and buy levels to marketing support and targeting.
Ed Wunsch, Global VP of Marketing Strategy

Your Sustainable Future Starts With First Insight

Sell More. Waste Less

First Insight helps retailers reduce waste by using digital product testing and predictive analytics to refine buys and eliminate poor performers before you invest.

As consumers become more environmentally conscious, it is up to retailers to find ways to meet their expectations and strengthen their brand positioning in the minds of their customers.

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First Insight is the world leader in applying predictive analytics to first-party voice-of-customer data to inform better decisions that improve business results.

In fact, our solution has continued to evolve and deliver value across all aspects of Experience Management. Hundreds of companies worldwide now use the First Insight’s digital product testing platform to create better experiences, not just report on them.

InsightSuite For Small & Medium Business

The Ultimate Growth Hack

InsightSuite for Small Business is quite possibly the most impactful improvement that a growing business can make. We can eliminate the need for in-store testing while improving accuracy in sales forecasts.

Your business can decrease costs and development time while increasing confidence in your product success, price-points, markdown cadences and sell-through.

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Overcome Supply Chain Disruption with our predictive Tools

First Insight is helping leading retailers and brands worldwide to weather the supply chain storm, maximize short-term profitability, and emerge from COVID stronger than ever.

Our tools empower businesses to mitigate supply chain volatility by gaining more control and insight into the aspects of the new product development lifecycle that can be predicted.

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Clear Rankings

Discover which offerings are expected to overperform / underperform before rollout.

Improve Concepts

AI & Machine Learning powered interpretations of qualitative feedback help you identify opportunities for improving products.

Powerful Integrations

InsightCONNECT API allows you to integrate our tools with your existing ecosystem of solutions.

Digital Line Reviews

Review product lines remotely while making more informed decisions with our specialized tools.

Risk Alert

Identify potential controversial or offensive items based on keywords consumers provide in feedback comments.

International Support

Multi-language and multi-currency support empower you to make set prices for each region or country.

Elasticity Reports

Run different scenarios to predict success at different price points or with different features.

Segments & Personas

Build scenarios for different segments, personas, or roles to inform marketing and rollout strategies.

Mobile Reporting

Insights on the go! The First Insight app delivers actionable, real-time test results to your mobile device.

Ready to Get Started?

Get more information about how First Insight can help you improve retail offerings and manage the experiences of your customers. Stop Reacting. Start Predicting.

Let's Talk

Predict the Future

Sell More. Waste Less. Grow Satisfaction.