Harnessing the Voice of the Customer for deep digital transformation, from pricing strategies to a demographic shift

Greg Petro, CEO of First Insight and Ian Watson, CEO of Hotter Shoes presented at the Drapers Fashion Forum 2021, discussing how insight-led strategies can avoid costs, drive sales and mitigate supply challenges in fashion retail.

The fireside chat was moderated by Drapers Fashion Editor, Gabriele Dirvanauskas.