Harnessing the Voice of the Customer for deep digital transformation, from pricing strategies to a demographic shift

Greg Petro, CEO of First Insight and Ian Watson, CEO of Hotter Shoes presented at the Drapers Fashion Forum 2021, discussing how insight-led strategies can avoid costs, drive sales and mitigate supply challenges in fashion retail.

The fireside chat was moderated by Drapers Fashion Editor, Gabriele Dirvanauskas.

Ian Watson | How Hotter Shoes is Working with First Insight
Greg Petro | Supply Chain Disruption
Ian Watson | How Data Has Helped Hotter Shoes Manage Inventory
Ian Watson | Price Architecture and Cash Conversion
Ian Watson | Early Stage Testing at Hotter Shoes
Greg Petro | How First Insight Impacts Price Architecture

Watch the Full Presentation