Greg Petro, CEO and Founder of First Insight presents at the 2017 WWD CEO Summit, highlighting the findings of a First Insight report on price elasticity across major product categories. Petro shares how retailers can leverage their knowledge of elasticity trends to make better pricing decisions, maximizing sales and revenue to remain competitive and reduce risk.
WWD CEO Summit 2017:
Decoding Price Elasticity to Unlock Revenue
Greg Petro on Understanding Elasticity (Clip)
Watch the Full Video
Download the First Insight Elasticity Report
Consumer Expectations for Sustainable Retail – and Retail Executive Disconnects | RESEARCH COMPENDIUM 2021 - 2022
First Insight and the Baker Retailing Center at the Wharton School of the University of Pennsylvania asked consumers and senior retail executives in...