WWD MEN'S WEAR SUMMIT 2017 | SHOW RECAP

At this year's Men's Wear Summit, David Katz, CMO of Randa Accessories and Jim Shea, CCO of First Insight presented a compelling story, Product Differentiation: The Rising Tide In A Department Store 'Sea of Sameness.'

Product Differentiation: The Rising Tide In A Department Store 'Sea of Sameness'
(Full Video)

David Katz of Randa Accessories and Jim Shea of First Insight discuss the challenges retailers and wholesalers face with the selection, pricing and release of new products in today's discount culture. David demonstrates how First Insight has helped bridge the gap to their end-user using qualitative and quantitative data to make the best merchandising decisions for their business and their consumers.

 

Visit fairchildlive.com for a list of all WWD events

Clips from the Presentation

Maximizing the Value of Data

David Katz discusses how Randa utilizes a mix of qualitative and quantitative research methods combined with predictive analytics from First Insight to help inform new product pricing and marketing decisions.

Making Data-Driven Product Decisions

David Katz demonstrates how Randa uses First Insight to get actionable consumer data on product pricing and consumer value for new products yet to hit the market.

Accessing the Voice of the Customer

David Katz and Jim Shea discuss the challenges of reaching consumers as a wholesaler, and how First Insight helps Randa access the voice of their customer through their retail partners.

The Bridge Story

David elaborates on the importance of finding new methods to make data-driven decisions, stating that, "You can't navigate tomorrow's landscape with yesterday's maps."

Press Coverage

WWD-Source.jpg

Mapping Out a New Future for Retail — Driven by Data 

Read Article

FN-Badge.jpg

Nearly Half of All Women Won’t Even Enter A Store Unless There Is a Sale

Read Article
QZ-Badge.jpg

Almost half of American women shoppers won’t even walk into a store unless there’s a sale

Read Article