What You Will Learn:
Newly launched products suffer from notoriously high failure rates, often reaching 50% or greater. The main culprit has been a faulty understanding of customer needs.
In this white paper you will learn about the First Insight and PTC partnership and the benefits it brings to brands and retailers.
- Learn about the First Insight and PTC integration and how brands validate new designs at multiple stages during the product development process.
- Learn how the First Insight solution provides retailers and brands the knowledge to more accurately price new product introductions.
