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rue21 Uses University of Liverpool’s Action Learning Methodology To Drive Growth and Usage of First Insight

rue21 Uses University of Liverpool’s Action Learning Methodology To Drive Growth and Usage of First Insight


rue21 was in the middle of a turnaround. The company had just emerged from bankruptcy, and needed to improve the performance of the business quickly. Traditional product testing for the company historically took six to nine months and was very expensive. Additionally, a high percentage of the new products tested failed to meet their success criteria, sending the team back to the drawing board to develop more new products and restarting that multi-month clock.

 

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