---
title: Proximity Marketing
---

<https://info.firstinsight.com/proximity-marketing#touch>

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## Proximity Marketing

Proximity Marketing refers to making targeted offers to consumers based on their profile as well as their proximity to a store or a specific product. It has tremendous revenue-producing potential by allowing retailers to deepen their connection with consumers, encourage more loyalty and improve the customer experience. 

[Watch the Video](http://www.youtube.com/embed/zDspZDpszXE?autoplay=1&rel=0)

[Learn more about Proximity Marketing](http://www.forbes.com/sites/gregpetro/2014/10/08/how-proximity-marketing-is-driving-retail-sales/)

[![video_1.jpg](https://info.firstinsight.com/hs-fs/hub/160569/file-2530608866.jpg?width=604&name=file-2530608866.jpg "video_1.jpg")](http://www.youtube.com/embed/zDspZDpszXE?autoplay=1&rel=0)

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