If the Shoe Fits
Picking the Winners and Avoiding the Losers Using Predictive Analytics and the Voice of the Customer
Watch the exclusive webinar with Alex Del Cielo, CEO of Camuto Group and Gretchen Jezerc, VP of Marketing for First Insight, as they discuss how incorporating predictive analytics and the voice of the customer into assortment mix decisions is enabling Camuto to sell more products at full price and minimize the need for heavy promotion.
Highlights from the Webinar Session
AVOIDING LOSING PRODUCTS AND MAXIMIZING INVESTMENT IN WINNERSAlex Del Cielo reflects on a First Insight testing example that enabled Camuto Group to cut a product from their assortment that would have under performed, highlighting the importance of avoiding losing products.
"In the past, this boot would have been out there and in our inventory. We would’ve had to mark it down and it would have cost us a lot of money. We were able to avoid that…"
PROVEN SUCCESS OF FIRST INSIGHT TESTED ITEMS
Alex Del Cielo addresses the significant sales increases that are realized on items tested through First Insight vs. non-tested items.
“There was a very large increase [in average sales] on the tested items. With a program like [First Insight], you want to see results. We’re seeing results from this.”
Overcoming Supply Chain Challenges
Alex Del Cielo discusses the supply chain challenges facing the Camuto Group and others within the wholesale and retail industry.
"It’s becoming harder and harder to get the product out as quickly as the customer is looking for it. So we wanted a way of testing our product before the manufacturing cycle — this proved to be the right tool for us."