Greg Petro on First Insight

First Insight is the world's leading solution provider empowering brands and retailers to design, select and price new, winning products. 

The First Insight solution gives designers, merchants and planners insight into consumer demand and optimal entry price points for new products. This insight is delivered by applying predictive analytic models to online data collected from thousands of consumers within 48 hours. Results have been proven to be more accurate than in-store testing and are delivered with speed and scale. 

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