If the Shoe Fits
Picking the Winners and Avoiding the Losers Using Predictive Analytics and the Voice of the Customer
In today’s competitive retail environment, one style can make or break a season. Every item that is brought to market must resonate with the right customers, at the right price, to ensure success. Successful retailers and brands are combining art, science and the voice of the customer to ensure that their new products and assortments will be valued by their target audience.
Join Alex Del Cielo, CEO of Camuto Group and Gretchen Jezerc, VP of Marketing for First Insight, as they discuss how incorporating predictive analytics and the voice of the customer into assortment mix decisions is enabling Camuto to sell more products at full price and minimize the need for heavy promotion.
During this webinar you will learn:
- How Camuto identifies winning products and prices them to be best sellers
- How Camuto finds styles to be cut from the assortment, avoiding the need for heavy promotion
- How Camuto is understanding and meeting the needs of their target customers – by retail channel - for existing as well as new and expanding product categories
CAMUTO GROUP CEO TALKS PRODUCT PRICING
During the National Retail Federation's Big Show this week in New York City, Alex Del Cielo, CEO of Camuto Group, talked with Total Retail about why customer value is the most important aspect of product pricing.
