About First Insight

First Insight is the world’s leading provider of solutions that empower brands to incorporate the voice of the customer into the design and merchandising of new products. Through the use of online consumer engagement, the First Insight solution gathers real-time consumer data and applies predictive analytic models to create actionable insights, which drive measurable value.


Customers include some of world’s leading vertically integrated brands, sporting goods companies, department stores, mass merchant retailers and wholesalers. 


Put Your Best Assortment Forward
Whether it's style, price, or subtle differences in color, each retailer's customers have distinct buying needs. Meet with us to learn how you can:

  • Get closer to your retailers' customers by incorporating the Voice of the Customer when designing and selecting new products
  • Reduce unplanned vendor allowances by more accurately forecasting product demand, AUR, price and margin for each item
  • Grow your commitments by arming you sales team with customer-driven insight into how your products compare to your competitors'.

Request a Meeting with First Insight at MAGIC in Las Vegas