Dynamic pricing. By now, many of us have experienced it.  Perhaps you have left an item in an online shopping cart and later were offered a discount. Last holiday season, you may have witnessed online prices dropping by the minute as retailers using dynamic pricing algorithms matched competitor prices in real time.

Is this truly dynamic pricing, or is it yet another reactive strategy used by retailers to drive comp sales gains?  Also, for all of the attention being paid to dynamic pricing online, e-commerce still represents less than 10% of total retail revenue.

How can retailers understand the elasticity of new products so they can make strategic pricing decisions before they are launched in the brick and mortar space?

Download my recent article Elastic Pricing: Beyond Dynamic featured in The Robin Report.