Greg Petro, CEO and Founder of First Insight presents at the 2017 WWD CEO Summit, highlighting the findings of a First Insight report on price elasticity across major product categories. Petro shares how retailers can leverage their knowledge of elasticity trends to make better pricing decisions, maximizing sales and revenue to remain competitive and reduce risk.
WWD CEO Summit 2017:
Decoding Price Elasticity to Unlock Revenue
Greg Petro on Understanding Elasticity (Clip)
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